it means Love but with a 'R'.
Love will become Ruv.
af Angera & Resrie 12. oktober 2005
The act of having strong feelings for an individual. Ruv is a feeling that is greater than both love and lub put together.
They are married because they are in ruv.
af abbott12 15. september 2010
Means more than love but less than lub, especially when used in I Ruv You Joanne
I ruv you so much Joanne!!
af Maffew 1. juni 2003