1 definition by Kean Horowitz

A sales or bidding process where the natural tendency for multiple people to "pile on," express their opinions, and interject creates inherent instability and increases the probability of overreaction and/or loss.
"The Financial System bidding process has become a Goat Rodeo...with 10 Partners all trying to ride the goat."
af Kean Horowitz 19. december 2003

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